Guillaume Doubet, known as THE ONLY G, is a French director and creative director based in Paris. He spent six years working in the United States before returning to France, and works across music videos, live performance, art direction and film.
He has directed 50+ music videos for artists including Shay, M. Pokora, Hervé, Naza, Kalash, Usky, Crystal Murray, Ninho, Vitaa & Alonzo, Natalia Kills, Goldilox and Far East Movement, and leads the creative direction of live shows and tours, from arena productions to award-show performances.
His video for Shay's "Commando" won a Victoire de la Musique and a Flamme for Best Music Video. His creative direction for Shay's live show "Acte III" was nominated for Concert of the Year at the Victoires de la Musique.
His film work includes creative roundtables for CHANEL. Across formats, his practice moves between cinematic storytelling, stage architecture, pop culture, music-driven images and high-impact visual systems.
The site functions as a living archive: selected works, ideas, tests, fragments, concepts and visual research.