Guillaume Doubet, known as THE ONLY G, is a French director and creative director based in Paris, working across music videos, live performance, art direction and film.
He has directed 50+ music videos for artists including Shay, M. Pokora, Hervé, Naza, Kalash, Usky, Crystal Murray, Ninho, Vitaa & Alonzo, Natalia Kills, Goldilox and Far East Movement. He also leads the creative direction of live shows and tours, from arena productions to award-show performances.
His film work includes creative roundtables for CHANEL. Across formats, his practice moves between cinematic storytelling, stage architecture, pop culture, music-driven images and high-impact visual systems.
The site functions as a living archive: selected works, ideas, tests, fragments, concepts and visual research.